With the sudden hit of the pandemic, businesses all over the world are re-evaluating their digital marketing strategies to succeed in the post-pandemic world. At this point in time, marketers need to closely scrutinize their goals, performance metrics, and KPIs. To survive and thrive again, it is important for companies to adopt new strategies quickly and precisely
Here we have a list of top digital marketing trends evolving that you must know to make informed marketing decisions going forward in 2021 and beyond.
SEO becoming the core necessity: To navigate through the tough times, companies are not cutting down their SEO costs, rather focusing on prioritizing SEO efforts. However, merely focusing on keywords, will not the ultimate win to get on the top search results, as Google is now focusing on displaying search results that satisfy the users’ intent the best. Content that is lacking E-A-T (Expertise, Authority & Trust) principle, may witness a fall in their rankings. Page speed, mobile-friendliness, semantic search, keyword optimization, image optimization, security protocols, etc needs to be taken care of as a part of your SEO strategy to boost a website’s performance and rankings ahead.
Social media presence becoming imperative: Now when people are accustomed to using social media, investing in SMO and SMM is becoming the need of an hour. People spend close to an hour every day on platforms like Facebook and Instagram. Leveraging social media marketing is significantly helping brands in drawing a more personalized connection with their audience. Furthermore, a strong social media presence can also boost engagement, loyalty, brand awareness, thereby bringing more leads & profits. Using LinkedIn ads, Facebook ads, sponsored ads, Instagramads are a great way to get quick results.
Pay-Per-Click (PPC) Advertising: Highly targeted, efficient PPC campaigns can fetch rewarding outcomes. However, PPC today requires companies to constantly strive and innovate. In the current landscape adopting new automation technology, powered primarily by machine learning and artificial intelligence (AI), is the way to automate PPC campaign efficiency.
With PPC automation, brands are able to more accurately target people at the optimal level of buyer readiness. Furthermore, new automation technologies in PPC can do things like predict click-through rate (CTR) & conversions, thereby bringing better returns.
Greater reliance on video content: In recent years, video marketing is performing wonders! In this golden era of video, we are witnessing an explosion of new channels, formats, and video advertising formats. You will see more and more videos on the Search Engine Results Page (SERP). The need to create & share informational videos about the brands is engaging customers and enticing them to make positive buying decisions. Recent studies show that more than 50 percent of women watch a video before making a purchase decision. Videos and even engrossing graphics can pass information visually help your audience retain information better. Thus, leveraging the power of video marketing is a golden opportunity and helps you develop a connection with your audience and build your brand digitally.
Greater focus on personalization: 90% of leading marketers say personalization significantly contributes to business profitability. By utilizing the power of data solutions and artificial intelligence, you can uncover consumer behavior patterns and develop personalized marketing campaigns for your targeted audience. As a matter of fact, 80% of consumers are more likely to make a purchase from brands that personalize the experience. Personalization works best, as it makes a more relevant customer experience and leads to better sales & conversion.
Email marketing still an integral part of marketing strategy: It is safe to say that email marketing will remain a part of the 2021 marketing strategy leading brands. It allows businesses to nurture prospects and get results in long run. However, to succeed in the current landscape, brands are utilizing personalization to improve email marketing effectiveness. Email marketing automation is also expanding and intensifying, this is why so many organizations are seeking new ways to efficiently automate the process. In this process, enterprises are linking web analytics to email marketing platforms, to trigger personalized email campaigns based on user behavior and get promising results.
In a year filled with unprecedented change, and continuously shifting consumer behavior, digital marketing has also evolved to match new habits and demands. 2021 and even in the post-pandemic world, there will be continued digital transformation and engagement, where the innovative use of technology, marketing strategy, and creative ideas will make brands. To rise above the competitors, it is important for you to stay on top of the trends and make the most out of the available resources.
If you haven’t found a partner to help you grow during these unprecedented times, leverage our digital marketing solutions to get promising results, stay on top of these trends and gain a competitive edge! Talk to our experts, and get your free consultation now.