Voice search is surely the greatest online marketing trend that has made many businesses to think about it. Today, approximately 15-20% of searches are made via voice search. Voice-activated Alexa and Google Assistant are the best examples that respond to the command of users. Therefore, one should choose to incorporate this trend in their digital marketing service so that a unique approach and strategy can be developed for consumer interaction.
Local SEO is the new future
Start-up and small businesses that want to grow online needs to implement an effective local SEO strategy. Around 40% of searches on search engine is all about looking for local details and information. That is why a business must be optimized for local search pages so that its site can rank higher on the local search results. Creating a Google My Business profile is a great way of targeting the audience of a specific location.
Prioritizing conversational chatbots on the site
In this digital world, AI-powered chatbots have become an effective way to interact with potential customers or visitors on the website. When a consumer wants an instant answer related to the business’s service and product, the conversational chatbot is something that can solve this problem of yours.
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